Products · Virtue Labs
The Gold Standard in hair repair.
I carry Virtue Labs behind the chair because its patented Alpha Keratin 60ku® technology genuinely rebuilds damaged hair from within — giving your balayage and highlights the strongest, healthiest foundation.
Why I Use It In Studio
Science-backed repair you can genuinely feel.
Virtue's proprietary Alpha Keratin 60ku® was originally discovered through regenerative medicine. Because it is completely bio-identical to the keratin naturally occurring in human hair, it sees damage and binds to it directly — filling in cracks along the cuticle.
It doesn't just coat your hair in silicone or temporary polymers. It gives me the confidence to lift, tone, and paint blondes and balayage while keeping the hair cuticle resilient, elastic, and glossy.
In-Studio & At-Home Care
Featured Virtue Products
Explore the exact formulas I recommend to maintain salon results between visits.
$88Recovery Shampoo & Conditioner Duo
Rebuilds damaged cuticles, infusing pure Alpha Keratin 60ku into sensitized strands with every wash.
$62Damage Reverse Serum
TIME Best Inventions award winner. Clinically shown to repair split ends and eliminate heat and color damage.
$36Restorative Treatment Mask
An intensive 3-minute treatment that drenches parched, post-bleach hair in moisture without weight.
$386-in-1 Styler
Preps, primes, smooths, and adds weightless shine while shielding against heat and UV exposure.
$88Full Shampoo & Conditioner Duo
Injects luxurious body, density, and lift without stripping delicate color or drying ends.
$52Flourish Density Booster
Botanical scalp serum engineered to nourish fragile follicles and revitalize fine or thinning hair.
Virtue Labs · Winston-Salem, NC
Where real science meets healthy beauty.
Virtue tests and produces their patented Alpha Keratin 60ku® directly in their North Carolina research laboratory. It is the only 100% bio-identical protein formulation designed to heal hair cuticles at the molecular level.
100% Bio-Identical Protein
Virtue's patented Alpha Keratin 60ku is identical to the keratin in your own hair — recognizing damage and binding directly to it.
Real Structural Repair
Unlike coatings that wash down the drain, Alpha Keratin fills the cracks and voids in broken cuticles permanently.
Clean & Color-Safe
Free of sulfates, parabens, phthalates, synthetic colors, and dyes. Cruelty-free and rigorously tested for color longevity.
Virtue Labs Research Facility — Winston-Salem, North Carolina
Take It Home
Experience the Virtue Labs difference
Discover the full range of shampoos, conditioners, restorative masks, and styling formulas on Virtue's official site or consult with April at your next visit.